How We Do Branding
We have studied the best brand strategists in the world and created our own framework to put into practice— the BrandTriangle Method.
The triangle is the strongest shape in load bearing structures. We lay the foundation of your brand in the following four steps, to ensure that it can bear the load of your brand as your business grows.
-
What do you promise your customers and community? Here is where we identify and articulate your core value propositions and services.
-
Who are you serving? Where do they spend time online and offline? Who are the people connected to our customers? Here is where we deep dive into who your brand community is.
-
Why is your service or business the obvious choice? What position do you want to occupy in the minds of your customers and community? Here’s we nail down your unique brand position.
-
How do we communicate your brand promise and positioning to your community? We finish the process by delivering a strategy to build brand equity and drive growth, long after your collaboration with us ends.
Intentional work, aligned to your values.
We create with intent, rather than just trying something trendy and seeing what sticks.
We document and communicate every step from ideation to execution. We cherish efficiency in processes and planning well ahead. We put the wild things out there but will always give you a safer option.
Curious about what we can do for you?