SERVICES PROVIDED: BRAND HISTORY & LEGACY BOOK

YEAR: 2016

CLIENT: AIRTEL, INDIA

ART DIRECTION: KALABATI MAJUMDAR, WRITE LEELA WRITE.

CONTENT DIRECTION: ANUSHA YADAV, INDIAN MEMORY PROJECT

Airtel is a telecommunications company, connecting millions across India with its mobile, broadband, and digital TV services. Teaming up with the Indian Memory Project, we conducted a series of on-site interviews, anecdote hunting and history research to design an accessible and entertaining coffee table book about the people and the stories that saw Airtel ushering in the Indian telecom revolution.